How to develop an effective website content strategy for your business

Website Content Strategy  Checklist

Here are a few things to consider when developing a  website content  strategy for your business to help convert lookers into buyers:

Define your Goals:

What exactly do you want to achieve with your website’s content: members, sales, or just pure information to the members of your community. If you are looking to find more followers, you need to think about what can be created to generate more followers to the website, how can I use social media tools like Facebook, Twitter, LinkedIn or a blog can be used. For example, if you are a cupcake baker you may want to consider posting images of your cupcakes on Flickr.com; or as a building renovation contractor posting a video (link to YouTube) on basic renovation projects like how to install hardwood floor.  Additionally, you can add to your appeal by posting before and after photos of a recent renovation project you completed on Flickr.com. Keep in mind not all social media tools are needed to achieve your business goals .

Continuous updates of your website content

Create a calendar of when you will launch your new content and stick to it so your content always remains fresh. Web content needs frequent updating at a minimal rate of least once every few weeks; you must update our content to keep it fresh and help maintain your web ranking on search engines such as Google or Yahoo.

Think like a Website Content Editor

Website content should have:

• Numerous terms related to the keyword;
• Variations of the your keyword that are highly important to your business;
• Key words that reflect the search terms people are searching for when looking for
  your services;
• Content must be free of errors;
• Approximately four sentences per paragraph.

Keeping Website Content Fresh

Think of new ideas and angles on how to promote your services such has commenting on the recent news, trends and updates of your industry. For example if you are a real estate agent, you may want to comment on the importance of having a home inspection to protect home buyers from any unexpected expenses.

Make the call to action button really big. Offer something you think your audience wouldn’t want – like a free coffee mug or t-shirt.

To find out more about creating a website content strategy for your business contact us. We have been creating website content that sells products and services for our clients for the past nine years.