How Big is Your Vision Statement and BHAG?
Author Jim Collins coined Big Hair Audacious Goal or BHAG (bee-hag) to indicate a meaningful, organizational changing goal that gives direction and strategic advantage for years to come. We all know that goals are vital for everyone, but is it possible to create a BHAG on an small entrepreneurial level? Absolutely.
The driving element of a BHAG is willingness to completely change your mindset and commit to doing something differently from the way you have been doing it. To Think Big!
A BHAG it is similar to a vision statement it describes a picture of the company’s future and the direction it is headed. It encapsulates the customer focus and market position it should have.
How do you go about writing your vision statement?
Writing a vision statement should answer the following questions:
- What will the business look like in 3 to 5 years from now
- What things you are going to try and achieve
- What customer needs you are going to address
If you can envision the big picture and are ready to take a bold and life-changing step, then it’s time to develop a BHAG. 
Examples of a BHAG
“A computer on every desk and in every home” – Bill Gates
“The perfect search engine…. it would understand exactly what you mean and give back exactly what you want.” Google
“I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.” Martin Luther King
Thinking Big
The key to success is doing something EVERY DAY that puts you closer and closer to your goal. Bite off one chunk at a time and you will soon find yourself achieving things you never thought possible.
One little action step at a time… Here’s to your big, hairy, audacious first quarter in 2012!
If you are having trouble kick starting where to begin with your vision statement and BHAG, contact us for a FREE 30 minute consult on where to start. At Knowledge Bridge, we help bring your business ideas to life.
Website: http://knowledgebridge.ca
Profile:
Johanna Roach is the CEO and Chief Marketing Strategist for Knowledge Bridge Inc. Johanna makes sure that our clients are well-equipped with the strategies they need to compete and grow their business. When she’s not blogging, she’s an avid traveler, all things related to supporting aquatic life and visual arts. Check back often to see more posts from Johanna at knowledgebridge.