Using Pinterest to Market Your business

The Buzz About Using Pinterest

2012 has brought about a new buzz of how Pinterest can be used for marketing a business. Pinterest  is an online pinboard that can be used to organize and share things you and the friends of your community love.

Pinterest’s users are 54% female who love to share their favourite things with their friends. The majority of Pinterest members and browsers are shoppers or those with some disposable income, which is interesting to note, because the greatest age demographic is the 28-34 age demographic, which accounts for 28% of their users. If your business’s target market is females, Pinterest is going to be the social trending of the year..

Innovative ways to use Pinterest Pinboards

For the 28-34 age demographic group, the most popular pinboards are wedding pinboards to save  the images of bouquets, wedding dresses etc.

Food Boards are used to feature recipes, and recipe cards, table setting decor, or favourite kitchen gadgets. These boards are for foodies and if you are in the business of selling anything related to food you willl want to seriously consider creating a food Pinterest pinboard to highlight your products or food services and all things related to food.

Travel Board can be used to create a bucket list of travel destinations you would like to entice your friends or clients to view. Images of things to do, palces to dine, hotels etc can be used to entice users to help plan their trips and use your travel services.

Promoting your Products with Pinterest (the right way)   

This is a great video  Promoting your Products with Pinterest(the right way )  by Megan Auman of Designing an MBA is definintely worth a share.

Do you have an exmaple of how you have used Pinterest to promote your business, and would like to share, please post your comments below. We would welcome to hear from you.