The Best Recipe for Marketing to Your Perfect Customer

Perfect Customer Marketing Tactics

Having the right mix of ingredients  is the key to marketing to your perfect customer. So how do you go about marketing to your perfect customer?

In order to market to your perfect customers, you have to get to know them. In order
to get to know your perfect customers, you need to spend some time thinking about them.

Who is your perfect customer? What do you know about them? Of course your perfect customers will include a mix of people, but if you can answer the questions below and see the common elements of your perfect customers, you will be able to target your marketing efforts more effectively.

Basic Perfect Customer Questions:

If you were to describe who your perfect customer is, who  would they be?

• Are they male or  female, and what’s their age range? Female,  40 – 55
• What level of education have they reached?  Post secondary education
• What kind of jobs do they hold? Prospective  small business owner, single mother
• Income level: high annual income earner of over $75K
• Spending habits:  Our clients spend 15% of their annual income on education and training, have an entrepreneurial spirit, and are looking for independence.

More questions to ask:

• How do they like to spend their free time?
• Do they have any  experience with the product or service you offer?

• What kinds of problems or key pain points are they currently having that you can
  help them solve?  For example your firm provides a dog walking  service for dual income professionals who work long hours but still want to have a pet.

Learning from your perfect customers

To really understand your perfect customers’ needs, ask for their opinions and feedback. Ask
your best customers out for coffee or lunch, and find out more about them. Consider  online surveys, or informal focus  groups. Poll  your blog  readers if  you have a blog, or send out a survey with your email newsletter.

Connecting  to your perfect customer

Keep your perfect customer  in your mind front and centre with all  your targeted marketing efforts.

Reach  out and fulfil their needs by speaking a customer language that resonates
with them. Using the latest marketing jargon and buzz words may resonate with
you but not your perfect customer.

Use directed marketing tools that reach your target audience be it postcards for seniors who are not online savvy, or Linkedin  ads for young entrepreneurs seeking a business mentor  who rarely read a print ad in the local newspaper.

To create the best marketing recipe to reach your perfect customer, you need to understand who your perfect  customer is, know their needs, and ask for their feedback. Speak in your perfect
customer language and choose marketing tools that reflect their preferred  method to receive information (electronic or print mediums) to ensure that your  marketing recipe remains targeted and successful.

Not sure where to start with  creating your own successful marketing recipe that reaches your perfect  customer? Contact us, we have been connecting our clients to  their perfect customers for the past nine years.